Turning an ad into the hand of fate

GUIDANCE For the generation on a journey

By the time they hit their mid-30s, Gen-Z will have gone through a projected average of 8 career changes, and 85% of the jobs they’ll be doing by then haven’t even been created yet. So we can’t predict their future any more than they can, but Windows can be the versatile tool they can always come back to no matter what changes.

We let the advertising algorithm play the part of “hand of fate” serving our audience a trendy “if you’re seeing this, it’s meant for you” video that uses different fortune telling gimmicks to remind them their fate is undecided, but we’re here for whatever is next.