TECHNOLOGY Getting technology out of your way

ToUCH lets you get hands on with what you do

To sell Microsoft Surface from a higher level, we made a campaign about the one thing every Surface device has from headphones to desktop: touch input. The brand believes that an idea should flow from your brain out into the world without technology getting in the way, so being able to touch is the present-state of that future goal. We wanted to capture that feeling of having a deeper connection to some of our fans favorite activities with this satisfying set of looping GIFs.