Establishing Stripe’s First Ever Brand Campaign
This was Stripe’s first foray into brand-level marketing, so with this campaign we needed to establish a voice and tone and articulate what Stripe is at the highest level (a tall order when you build financial infrastructure for every business). We leaned into Stripe’s core belief of being a users-first, humble enabler of others’ greatness to inform both the way we speak and how we could touch on a multitude of business models and company sizes (they’re all references to real Stripe users!) The spots ran on Hulu and YouTube, and the campaign extended out of home for a fun and endlessly extensible look at what things are for.
Contextual ads took over people’s commutes in the same key markets where the video was running. Financial infrastructure is so ubiquitous, we could show up anywhere with a witty insight and bring it back to the benefit Stripe provides users.
Subway ads reiterating that Stripe takes financial infrastructure worries off the plate of “your” business. The ads, though in a public space, wanted to speak directly to our audience to feel more conversational.
In a more product-direct iteration of the campaign, a rolling list of solutions Stripe provides endlessly loops.
We tailored the web banners to the sites and sections of sites we were advertising on to feel more strategic and intentional than the typical banner placement.
We used an Irish VO as a nod to the founders and because her performance (and accent) really struck the perfect balance of no-nonsense and dry wit the Stripe tone embodies.