Finding OUR value burger audience on Adult Swim

Making Wendy’s Best Selling Hamburger go bigger

Wendy’s best selling menu item, the Junior Bacon Cheeseburger, got a big upgrade, so we played off the oxymoronic name Giant Junior Bacon Cheeseburger to great comedic effect. This was aimed straight at, and aired on, Adult Swim to show late night munchie value seekers that we had just the right burger (and brand) for them.

I had the pleasure of writing this silly jingle, and spending the money to make a real, actual, practical, giant big wheel. Bucket list: checked.

Easily the best headline any work I have ever done has garnered.